kamran Mohamadkhani
Volume 1, Issue 1 , January 2011, , Pages 1-8
Abstract
This research aimed at identifying the role of emotional intelligence (EI) -based management in improving faculty effectiveness. Research methodology was descriptive-survey of exploratory type. Statistical population were the faculty members in the Islamic Azad University branches across Tehran (N = ...
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This research aimed at identifying the role of emotional intelligence (EI) -based management in improving faculty effectiveness. Research methodology was descriptive-survey of exploratory type. Statistical population were the faculty members in the Islamic Azad University branches across Tehran (N = 3500). The subjects of the study (sample) consisted of 351 faculty members selected through stratified random method. Data were collected via two researcher-administrated questionnaires. Statistical operations employed for data analysis included: Independent T-test, Wilkoxon Test, Variance Analysis and Factor Analysis. Findings showed that there are 10 EI-based leadership factors which determine faculty effectiveness. Results also suggested a significant difference between desirable and current situations in Islamic Azad universities
Vahid Taghizadeh Khanqah; Mohsen Akbari Khosroshahi; Elham Ghanavati
Volume 2, Issue 1 , January 2012, , Pages 1-12
Abstract
In modern economics, Intellectual capital is described as an intangible asset which can be used as a source of sustainable competitive advantage. However, intellectual capital components have to interact in themselves to create value. The paper seeks to examine the impact of intellectual capital on firms’ ...
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In modern economics, Intellectual capital is described as an intangible asset which can be used as a source of sustainable competitive advantage. However, intellectual capital components have to interact in themselves to create value. The paper seeks to examine the impact of intellectual capital on firms’ market value and financial performance. The efficiency of the value added by corporate intellectual ability (Value Added Intellectual Coefficient) is incorporated to measure the intellectual capital construct. The analyses are performed using data derived from the financial statements of 28 firms listed on the Tehran Stock Exchange (TSE) during a four-year period from 2006 to 2009. Correlation and Ordinary Least Square (OLS) regressions have been carried out on panel data to check the impact of intellectual capital on firms’ market value and financial performance. Results failed to support most of the hypotheses, only concluding that there is a statistically significant relationship between structure capital efficiency and financial performance (ROE, ROA). Despite the fact that intellectual capital is increasingly recognized as an important strategic asset for sustainable corporate competitive advantages, the results of the present study give raise to various arguments, criticism and further research on the subject.
B. Srinivasa RaO; T. Sreenivas; U. Srinivasa Rao
Volume 3, Issue 1 , January 2013, , Pages 1-12
Abstract
Patient satisfaction is one of the sensitive indicators in determining the effectiveness of service rendered in hospitals. The study focus on comparing the health care services of two cardiology based corporate hospitals in Hyderabad, Andhra Pradesh, India. The data for the study was collected ...
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Patient satisfaction is one of the sensitive indicators in determining the effectiveness of service rendered in hospitals. The study focus on comparing the health care services of two cardiology based corporate hospitals in Hyderabad, Andhra Pradesh, India. The data for the study was collected through a questionnaire consisting of two sections. An attempt has been made to elicit the information on socio-economic background such as age, sex, education, nativity, profession, income of the patients to assess the background of the patient. The satisfaction levels of the patients like admission process, comfort facet, information on food facilities, level of care taken by the concerned, working of business office and discharge procedures are measured. The instrument is tested for its reliability and validity. The collected data is analyzed by applying descriptive and inferential statistical techniques such as means, standard deviations and ANOVA-one way tests for testing the hypothesis that the perceptions of patients are indistinguishable with respect to the performance indicators. It is concluded that the perceptions of the patients on the performance in two hospitals are not significantly varying.
M. Rizwan Qamar; S. Rehman; S. A. Shah
Volume 4, Issue 1 , January 2014, , Pages 1-9
Abstract
Capital Assets Pricing Model is used as a tool for the estimation of Investments in Capital Markets with the relation of Expected return and Risk on Securities. This study examines the applicability of CAPM on Pakistan Stock Markets and Karachi Stock Exchange being the main capital market of Pakistan ...
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Capital Assets Pricing Model is used as a tool for the estimation of Investments in Capital Markets with the relation of Expected return and Risk on Securities. This study examines the applicability of CAPM on Pakistan Stock Markets and Karachi Stock Exchange being the main capital market of Pakistan is taken for the study. The analysis is done by taking a sample of 10 performing companies of 100 index of KSE for a period of five years from 2006 to 2010. The monthly returns are taken and beta of each security is calculated which is used in the calculation of Expected returns. Microsoft Office (MS Excel) is used for most of the calculations. The empirical findings of this study do not support to the CAPM in Pakistan Stock Markets. In all three types of beta, it gives different results. The results of this study are in line with the previous researches conducted on Pakistan Stock markets but with different time periods and different sample size.
G. Talebnia; M. Ebrahimi; A. Darvishi
Volume 5, Issue 1 , January 2015, , Pages 1-7
Abstract
The basic model for valuation of firm is the Dividend Discount Model (DDM). When investors buy stocks, they expect to receive two types of cash flow: dividend in the period during which the stock is owned, and the expected sales price at the end of the period. In the extreme example, the investor ...
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The basic model for valuation of firm is the Dividend Discount Model (DDM). When investors buy stocks, they expect to receive two types of cash flow: dividend in the period during which the stock is owned, and the expected sales price at the end of the period. In the extreme example, the investor keeps the stock until the company is liquidated; in such a case, the liquidating dividend becomes the sales price. The residual income valuation model is an alternative model to the divided discounted model or valuation based on multiples in determining a value of a company. It decomposes the company value of a company into two imaginative parts: (1) the real assets of the company. It is assumed that these assets are leased to the company at a certain rate of return. (2) The present value of the future “Residual Incomes”. Residual income refers to the income part which is achieved above the expected return on the real assets (the previously mentioned first part). Thus we examined the effects of Discounted Residual Income (DRI) on stock price of companies listed in Tehran Security Exchange (TSE) by method curve fitting with sinusoidal functions. Our sample includes 1920 firm- year of companies listed in TSE during the period 2005-2010.The results show that there is a significant relationship between discounted residual income and firm’s value. Also the result shows that if we use method curve fitting with sinusoidal functions for fitting model, we can regress the best model and the explanatory power of model will increase.
J. Khazaei Pool; R. Verij Kazemi; M. Amani; J. Kia Lashaki
Volume 6, Issue 1 , January 2016, , Pages 1-12
Abstract
The purpose of the present study is to investigate effective factors in making people willing to repurchase sports match tickets online with the approach of extending technology acceptance model. This research is considered applied regarding its purpose, descriptive- survey regarding its method, and ...
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The purpose of the present study is to investigate effective factors in making people willing to repurchase sports match tickets online with the approach of extending technology acceptance model. This research is considered applied regarding its purpose, descriptive- survey regarding its method, and is based on Structural Equation Model (SEM). The participants are Iran's national volleyball team's fans in world league 2013 who have at least once purchased the tickets online. Data analysis of the questionnaire was done using SPSS18 and AMOS20.The results show that perceived trust has the highest impact on the attitude and intention of people to repurchasing sports match tickets so the better attitude will have towards using the system. Also perceived ease of use is in second that means as the purchasing system seems easier, desire to buy will be increased. Finally perceived usefulness of purchasing system can create positive attitudes about the use of technology.
S. Jamaledin Tabibi; Sudabe Vatankhah; Amir Ashkan Nasiripour; Shaghayegh Vahdat; Somayeh Hessam
Volume 1, Issue 2 , April 2011, , Pages 47-52
Abstract
Planned Human Resource Development is critical to educating a skilled and efficient workforce. The present study aimed at identifying the main factors of planned human resource development in Iranian Social Security Organization Hospitals. The study is done through analysis of a questionnaire designed ...
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Planned Human Resource Development is critical to educating a skilled and efficient workforce. The present study aimed at identifying the main factors of planned human resource development in Iranian Social Security Organization Hospitals. The study is done through analysis of a questionnaire designed after identification of the main variables. Iran Social Security Organisation hospitals (the major governmental health institutions in Iran) were chosen as a sample among all Iranian healthcare centers (n=65). Content validity and construct validity were assured with expert judgment and the reliability of the questionnaire was determined using Cronbach’s alpha and Pearson correlation (first and second times) .Cronbach’s alpha coefficient was respectively as 0.811and Pearson correlation was (p<0.001) 0.875. The questionnaire was filled out by the research community. After the sample size was proved to be sufficient the exploratory and confirmatory factors were analyzed.The findings of the present study indicated that two factors after the factor analysis of the component “Planning”. The factors were “master plan for education” and “career development path”. The calculated fitness indexes prove the desirability and appropriateness of the components and their structural relations.It is concluded that these factors have substantial roles in the Planned human resource development in these organization.
A. B. Sogunro; B. Abiola
Volume 4, Issue 2 , April 2014, , Pages 73-80
Abstract
Modern societies belief life insurance scheme, which is designed to be backbone of man survival, ensure financial security and offers readymade source of long term capital financing for the infrastructural project is capable of combating the besetting problem of man so that life can be made easy and ...
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Modern societies belief life insurance scheme, which is designed to be backbone of man survival, ensure financial security and offers readymade source of long term capital financing for the infrastructural project is capable of combating the besetting problem of man so that life can be made easy and continuous. The dramatic increase in competition within the insurance sector and the needs of insurance by people has concurrently resulted in more policy options being available in Nigeria market. The different types and attributes of life insurance plans are to provide quality in the products, so as to satisfy human wants. This study is carried out to measure the buyers' trade-offs among multi-attributed products and services (utilities) that are derived from purchasing a particular life insurance plan using descriptive statistical analysis (Mean Score). The result show that the policyholders generally are not satisfied with the Life insurance products based on the attributes attached to each of the product.
A. Kumar; H. K. Dangi; A. Vohra
Volume 5, Issue 2 , April 2015, , Pages 79-94
Abstract
Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting ...
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Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the realm of FMCGs. In-home interviews of 360 below poverty line (BPL) families of Delhi, India unveils poor as price conscious, quality conscious, brand conscious and brand loyal consumers. The price consciousness, brand consciousness, quality consciousness, and brand loyalty for the FMCGs do not vary across different age groups, family sizes, genders, and occupations of the poor. Poor prefer to purchase the FMCGs from local retail shops and pay in cash. They purchase well known national brands in FMCGs and their main information sources of these brands are TV advertising & family members. As far as the post purchase behavior aspect is concerned, poor not only repurchase the FMCG brands they are satisfied with, but also revisit the store they purchased the FMCG brand from.
Afshin Gharaee Moghaddam
Volume 2, Issue 2 , April 2012, , Pages 85-94
Abstract
Changes are inevitable in construction projects. They could lead to disruptive impacts on the quality, schedule and budget of projects. Identifying changes and anticipating their consequences can help project teams mitigate these negative impacts. As a result, a change process model has been defined ...
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Changes are inevitable in construction projects. They could lead to disruptive impacts on the quality, schedule and budget of projects. Identifying changes and anticipating their consequences can help project teams mitigate these negative impacts. As a result, a change process model has been defined to improve this procedure. At first the present paper the defines some of the key terms in this process and aims at depicting a clear image of these definitions as they are fundamental and can lead to vague assumptions. The causes and effects of change have been described in a precise and brief manner. Both qualitative and quantitative methodologies were utilized in this research, which includes 8 open-ended and 16 close-ended questions. The results clearly showed that there is not a change management procedure available in the Iranian construction industry; therefore, the existence of such procedure is vital in order to achieve the contractual obligations of time, cost and quality. Finally, a change process model tailored to the requirements of Iranian construction industry has been defined in some details. Several aspects of proposed change management process for developing a proactive and improving procedure have also been presented in the final section. This paper aims at providing a platform for employing change management practices in large organizations in Iran with a concise review of the available studies carried out in the past few years.
Q. Ding
Volume 3, Issue 2 , April 2013, , Pages 89-105
Abstract
The purpose of this study is to extend the existing knowledge of inter-firm knowledge transfer research and provide a deeper understanding of knowledge transfer practice in an alliance context, as well as the reasons for such a practice. This study reports on relevant results derived from semi-structured ...
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The purpose of this study is to extend the existing knowledge of inter-firm knowledge transfer research and provide a deeper understanding of knowledge transfer practice in an alliance context, as well as the reasons for such a practice. This study reports on relevant results derived from semi-structured interviews with 16 top managers in a Chinese international joint venture (IJV) formed by two automobile companies, one in China and the other in the USA, conducting interactive cooperation and inter-firm knowledge transfer practices. It was found that the partners in this alliance brought together their complementary capabilities in automotive technology and management expertise to build an independent organization with its own board of directors and staff members to facilitate knowledge sharing and alliance learning. This consisted of these three elements: (1) Contracts and agreements that clearly articulated each member’s objectives and responsibilities involved in alliance knowledge transfer; (2) Inter-organizational knowledge transfer involving a set of communication and interacting knowledge procedures, such as identification, contribution and development; (3) Partnership evolution at the interfaces between the participating firms. These findings raise an important question of how to ensure satisfaction for inter-partner interactions and knowledge exchanges in the Chinese automotive industry context. Based on literature review tangible facts and interview interpretations, this paper provides a deeper understanding of the organizational activities involving cooperation and the dynamic knowledge transfer routines, which is a significant extension of past static cross-sectional conceptualisations. This paper proposes an inter-firm knowledge transfer and cooperative learning process emphasizing that the issue of sharing knowledge in IJVs and bringing IJVs into profitability requires partner companies to engage in inter-partner learning to benefit from the transfer of knowledge. A key implication for the firms, therefore, is the critical ability to deal effectively and efficiently with the transfer of knowledge resources and gaining a competitive advantage consequently.
Mohammad Hossien Zirakja; Reza Samizadeh
Volume 1, Issue 3 , July 2011, , Pages 99-112
Abstract
This paper describes the development of a fuzzy decision support system (FDSS) for the assessment of risk in E-commerce (EC) development. A Web-based prototype FDSS is suggested to assist EC project managers in identifying potential EC risk factors and the corresponding project risks. A risk analysis ...
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This paper describes the development of a fuzzy decision support system (FDSS) for the assessment of risk in E-commerce (EC) development. A Web-based prototype FDSS is suggested to assist EC project managers in identifying potential EC risk factors and the corresponding project risks. A risk analysis model for EC development using a fuzzy set approach is proposed and incorporated into the FDSS. For running the fuzzy set approach, the researchers use MATLAB software. The research methodology includes these stages: At first, identifying the factors effect on the development of the E-commerce with the help of experts; secondly, defining the suitable membership function for each factor. There are three layers in the fuzzy system that every layers output is input for next layer. Then, the system calculates the final risk through SUGENO inference engine for E-commerce. Indeed the suggested architecture for the model with the help of experts is presented in this paper.
K. Agbolade Obasan
Volume 4, Issue 3 , July 2014, , Pages 165-170
Abstract
the best deal. Nowhere is more real than today business environment which affect the success or otherwise of any business venture. Several authors have attributed failure of businesses particularly small and medium scale enterprises to various factors ranging from training of the entrepreneur ...
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the best deal. Nowhere is more real than today business environment which affect the success or otherwise of any business venture. Several authors have attributed failure of businesses particularly small and medium scale enterprises to various factors ranging from training of the entrepreneur to exposure and experience while some analysts opined that business environment could impact on small and medium scale enterprises. Hence, using the logistic regression technique to analyze primary data obtained through a structured questionnaire administered to Eighty small scale businessmen and women operators in Ijebu North Local Government area, (Ogun State) South-West Nigeria, this study seeks to ascertain the nature of the relationship between business environment and the survival of small and medium scale businesses in Nigeria.The obtained result revealed that the model of logistic regression was able to predict the distribution of 72.15% of the observed values of the dependent variable as factors such inflationary trend; infrastructural facilities accessibility and government policy serve as barriers to business growth and survival. Hence, it is recommended that small business operators must developed and adopt scientific and rational business management strategies that will aid and increase their understanding of both their business and its environment in order to facilitate planning and predictions on the most significant factors that affects business survival.
A. Singh
Volume 5, Issue 3 , July 2015, , Pages 169-188
Abstract
For banks and financial institutions, credit risk had been an essential factor that needed to be managed well. Credit risk was the possibility that a borrower of counter party would fail to meet its obligations in accordance with agreed terms. Credit risk; therefore arise from the bank’s ...
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For banks and financial institutions, credit risk had been an essential factor that needed to be managed well. Credit risk was the possibility that a borrower of counter party would fail to meet its obligations in accordance with agreed terms. Credit risk; therefore arise from the bank’s dealings with or lending to corporate, individuals, and other banks or financial institutions.
Credit risk had been the oldest and biggest risk that bank, by virtue of its very nature of business, inherited.Currently in India there were many banks in operation. From these some public sector banks are namely State Bank of India, Punjab National Bank, Oriental Bank of Commerce, Bank of India, Indian Bank, Indian Overseas Bank, Syndicate Bank, Bank of Baroda, Canara Bank, Allahabad Bank, UCO Bank, Vijaya Bank and private sector banks are Axis Bank, ICICI Bank, IndusInd Bank, ING Vysya Bank, Dhanlaxmi Bank, HDFC Bank, YES Bank, Kotak Mahindra Bank, Karnataka Bank, ABN Amro Bank, Federal Bank, Laxmi Vilas Bank were selected to examine the impact level of credit risk management towards the profitability of Indian commercial banks. To examine its impact level the researcher had used multiple regression models by taking 11 years return on asset (ROA), non performing asset (NPA) and capital adequacy ratio (CAR) from each bank. The researcher had collected data from RBI annual report since 2003 to 2013 for regression purpose.
Mahmood Yahyazadehfar; Shahabeddin shams; Saeideh Lorestani
Volume 1, Issue 4 , October 2011, , Pages 171-184
Abstract
In this study, the profitability of contrarian and momentum strategies were traded in mid- term based on trading volume. The stocks were categorized into three parts (high, middle and low) at the outset. Then, the relationship between excess return with three components such as cross-sectional risk, ...
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In this study, the profitability of contrarian and momentum strategies were traded in mid- term based on trading volume. The stocks were categorized into three parts (high, middle and low) at the outset. Then, the relationship between excess return with three components such as cross-sectional risk, lead-lag effect and time-series pattern were examined based on Jegadeesh and Titman approach.The sample including 108 listed companies of Tehran Stock Exchange that were traded over 2005-2010. The data was collected annually, monthly and daily using Tadbir Pardaz and Rahavard Nouvin softwares. The hypotheses were tested using mean comparisons test, ANOVA and Ordinary Least Squares. The results show that by increasing trading volume, the momentum or contrarian return will be increased. There would be a possibility of explaining instances of no significant momentum or contrarian return with cross-sectional risk and lead-lag effect in medium trading volume. Moreover, the momentum return can be described with independent variables on middle and high trading volume.
J. K. Sharma; A. K. Singh
Volume 2, Issue 3 , July 2012, , Pages 175-192
Abstract
Every firm learns through firm specific methods. This learning process is operationalized by firm’s knowledge management practices. Therefore, knowledge to result in successful learning should be assisted by a combinative framework which can enhance a firms’ absorptive capability. ...
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Every firm learns through firm specific methods. This learning process is operationalized by firm’s knowledge management practices. Therefore, knowledge to result in successful learning should be assisted by a combinative framework which can enhance a firms’ absorptive capability. This in turn will play a decisive role for achieving competitive advantage. Current literature in strategic management focuses towards dynamic capability as a source of competitive advantage. Earlier studies have focused their attention on direct relationships among few selective factors like knowledge management framework only; therefore the lack of clarity can be traced to under-specification of the models that the previous studies have examined. Specifically, studies provide limited view of absorptive capability by ignoring the constituting factors which should be integrated. Absorptive capability is a type of dynamic capability. Absorptive capability as a construct involves framework for managing knowledge, ability to combine the existing and acquired knowledge and leveraging knowledge through learning for innovation. Using absorptive capability as a mediator a model to understand the drivers of competitive advantage in Indian Pharmaceutical Industry is developed.
M. Hashemi Tilehnouei; B. Shivaraj
Volume 3, Issue 3 , July 2013, , Pages 191-197
Abstract
Technical analysis is the forecasting of future price movement based on an examination of past prices. Some scientist found that the study of historical prices cannot predict future prices. In this research we intend to study which technical analysis tool is better for prediction of future price movement, ...
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Technical analysis is the forecasting of future price movement based on an examination of past prices. Some scientist found that the study of historical prices cannot predict future prices. In this research we intend to study which technical analysis tool is better for prediction of future price movement, for this purpose we are studying two the most strongest technical analysis tools is called as Moving Average Convergence and Divergence (MACD) and Relative Strength Index (RSI). To study we are introducing one formula to determine one index for comparing two technical analysis tools. Generally for buy, hold and sell signal MACD is better than RSI, but we cannot skip the important role of RSI in overbought and oversold signals and simply we can diagnose the price whether is it undervalued or overvalued or with suitable value.
E. Nobari; K. Mohamadkhani; A. Mohammad Davoudi
Volume 4, Issue 4 , October 2014, , Pages 247-254
Abstract
The present study aimed at determining the relationship between servant leadership as well as its dimensions and organizational citizenship behaviour (OCB) of employees at Valiasr Academic Complex (Islamic Azad University, Central Tehran Branch). The research was applied, descriptive and correlational. ...
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The present study aimed at determining the relationship between servant leadership as well as its dimensions and organizational citizenship behaviour (OCB) of employees at Valiasr Academic Complex (Islamic Azad University, Central Tehran Branch). The research was applied, descriptive and correlational. Statistical population included 230 employees in first semester of educational year (2012- 2013), of which 144 employees were selected as the study sample size through proportional stratified random sampling method. Reliability of the standard servant leadership Sendjaya et al., questionnaire was 0.83 and 0.88 for Podsakoff, MacKenzie, Moorman and Fetter's standard organizational citizenship behavior questionnaire. Results revealed that while there was a significant relationship between servant leadership dimensions of voluntary subordination, authentic self, conventional relationships, responsible morality and transforming influence, and organizational citizenship behavior; there was no significant correlation between dimension of transcendental spirituality and organizational citizenship behavior.
R. Samizadeh; S. Mehregan
Volume 5, Issue 4 , October 2015, , Pages 261-268
Abstract
This study clusters customers and finds the characteristics of different groups in a life insurance company in order to find a way for prediction of customer behavior based on payment. The approach is to use clustering and association rules based on CRISP-DM methodology in data mining. The researcher ...
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This study clusters customers and finds the characteristics of different groups in a life insurance company in order to find a way for prediction of customer behavior based on payment. The approach is to use clustering and association rules based on CRISP-DM methodology in data mining. The researcher could classify customers of each policy in three different clusters, using association rules. At the end of study the characteristics are defined and given to the company, so they could implement CRM strategies based on the newly found differences. Attention to the income and cash earning comes before paying attention to other problems. In most of the companies in developing countries, infrastructural problems of the company like earning enough income prevent the company from effective research implementation on advanced strategies. So this study focuses on basic problems. Utilizing data mining approach to classify customers in life insurance is a new approach among insurance companies in Iran. There are some research in relation to the CRM and data mining, but the contribution of this study is to investigate two new attributes plus those common attributes used before in studying customer behavior; the two attributes are "payment type" and the "purchaser". In order to have a framework, all the process is embedded in CRISP-DM methodology.
A. Derbali; S. Hallara
Volume 2, Issue 4 , October 2012, , Pages 271-292
Abstract
The present paper aimed at studying the current models of credit portfolio management. There are currently three types of models which consider the risk of credit portfolio: the structural models (Moody's KMV model, and Credit- Metrics model), the intensity models (the actuarial models) and the econometric ...
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The present paper aimed at studying the current models of credit portfolio management. There are currently three types of models which consider the risk of credit portfolio: the structural models (Moody's KMV model, and Credit- Metrics model), the intensity models (the actuarial models) and the econometric models (the Macro-factors model). The development of these three types of models is based on a theoretical basis developed by several researchers. The evolution of their default frequencies and the size of the loan portfolio are expressed as functions of macroeconomic and microeconomic conditions as well as unobservable credit risk factors, which would be explained by other factors. The present study developed three sections to explain the different characteristics of those three models. ¶The purpose of all the models is to express the default probability of credit portfolio.
H. Govind Mishra; P. Kumar Sinha; S. Singh; S. Koul
Volume 3, Issue 4 , October 2013, , Pages 297-309
Abstract
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. ...
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The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra effort for that brand, provided the donation amount invested by companies should be high as much high as company can provide for the cause. Elaborative offers and attitude toward the advertisement affect the social brand image of the company, and these two affects along with brand image produce positive results on brand loyalty among consumers for such low involvement products.
S. Jamaledin Tabibi; Amir Ashkan Nasiripour; Somayeh Hessam
Volume 1, Issue 1 , January 2011, , Pages 9-14
Abstract
Customer orientation is one of the new approaches which is recently considered by the Iranian Healthcare Centers. The present study aims to identify the main factors of customer orientation in Iranian hospitals. The study is done through analysis of a questionnaire designed after recognition of the main ...
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Customer orientation is one of the new approaches which is recently considered by the Iranian Healthcare Centers. The present study aims to identify the main factors of customer orientation in Iranian hospitals. The study is done through analysis of a questionnaire designed after recognition of the main variables. Iranian Social Security Organization Hospitals (the major governmental health institutions in Iran) were chosen as a sample among all Iranian healthcare centers (n=48). Content validity and construct validity were assured with expert judgment and the reliability of the questionnaire was determined using Cronbach’s alpha and Pearson correlation (1st and 2nd times). Cronbach’s alpha coefficient was respectively as 0.826 and Pearson correlation was (p<0.001) 0.975. The questionnaire was filled out by the research community. After collection of sufficient samples, the exploratory and confirmatory factors were analyzed. The findings of the study showed two factors after factor analysis; namely, “consideration about customer” and “consideration about stakeholder”. The calculated fitness indexes proved the desirability and appropriateness of the factors and their structural relations. It is concluded that these factors have substantial roles in the implementation of customer orientation approach in these organizations.
K. Pal Narwal; S. Pathneja; M. Kumar Yadav
Volume 5, Issue 1 , January 2015, , Pages 9-18
Abstract
Present paper intends to measure the determinants of performance of Indian financial sector. The performance variables of banking sector and microfinance institutions in India are studied over a study period of six years i.e. 2006-07 to 2011-12. The financial sector of India is gaining strength ...
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Present paper intends to measure the determinants of performance of Indian financial sector. The performance variables of banking sector and microfinance institutions in India are studied over a study period of six years i.e. 2006-07 to 2011-12. The financial sector of India is gaining strength over the years and its contribution to growth is overwhelming. Banks are considered the main component of Indian Financial Sector. Indian banking sector is providing new and improved financial services to economy and masses over the years. The banks have achieved the above objective in some areas but failed to reach to other areas. To fill this gap of access Microfinance Institutions were established in India. The main objective of MFIs is to reach to masses to which banks are not able to provide the services. The main intention of establishing MFIs was to fill the gap of access to financial services by poor people. So, overall the mixed results are obtained from the study. The performance rotates around mainly two variables i.e. size and spread to total assets. All other variables are either negative or insignificant or both to the performance of banks and microfinance. institutions
H. Asadzadeh; N. Farokhzadeh; Y. Amini Moghadam
Volume 4, Issue 1 , January 2014, , Pages 11-17
Abstract
The color images raise the level of educational by providing more detailed information; therefore, these images are believed to be effective in gaining a deeper understanding of the lessons. Moreover, Proper lighting enhances students’ learning and performance. This study aimed at assessing the ...
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The color images raise the level of educational by providing more detailed information; therefore, these images are believed to be effective in gaining a deeper understanding of the lessons. Moreover, Proper lighting enhances students’ learning and performance. This study aimed at assessing the impact of training color and light materials on elementary school girls’ attention and learning in Persian language lessons. This type of research was the semi-experimental design in which pre-test - post-test were administered on two independent experimental and control groups. The data collection was done through random cluster sampling. To collect the required samples two primary first-grade classes were used. Experimental groups were under the influence of experimental materials and tools for color and light and control group influenced by materials and tools for Black and White and no special lighting. The test was administered in 12 sessions for each group. The following data collection tools were applied in this study: Research test (to determine students’ learning process ) Attention test (to determine students’ learning attention) The collected data were analyzed by covariance statistical tests. The scores obtained by students in the learning and attention tests were used to assessed their learning and attention The statistical analysis of data confirmed both the research hypotheses (α = 0.5) as statistical results showed that: The effect of light and color would increase students’ attention (the experimental group gained higher average scores ) The effect of light and color would enhance students’ learning (the experimental group gained higher average scores ) It is believed that further research on the effect of color and light training materials on students’ attention and learning will significantly improve the quality of teaching practices.
Hamidreza Saeednia; Ali Dastjerdi; Ali Jafari Sohi
Volume 2, Issue 1 , January 2012, , Pages 13-22
Abstract
The purpose of this study was to explore the impacts of: knowledge management, Senior Managers, staff, technology, consensus, service customization, and integration, as the factors effecting Customer Relationship Management (CRM) implementation in Parsian International Hotels. In this study the population ...
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The purpose of this study was to explore the impacts of: knowledge management, Senior Managers, staff, technology, consensus, service customization, and integration, as the factors effecting Customer Relationship Management (CRM) implementation in Parsian International Hotels. In this study the population was composed of Parsian Hotels managers and experts. Due to their small number (n=53), census method of data gathering was used, that is, all individuals in the population were included in the study. To collect data a questionnaire was designed and its content validity was approved through confirmation of advisor and supervisor professors involved in this research and also considering Parsian Hotels senior managers’ views. And the reliability of the questionnaire was examined and approved using Kronbach Alpha (α = 0.84). After determining the validity and reliability of the questionnaire, it was administered to the participants who were selected through census method. The data was analyzed by SPSS software, and tested employing Kolmogorov-Smirnov and T-student techniques, and Friedman test. The results revealed a direct and significant relationship between CRM and 7 variables, and showed significant differences among the influence of various factors. Based on the results, the staff factor and the technology factor were the most and the least effective factors on CRM implementation, respectively.