Business and Marketing
Assessing the customer's satisfaction with the Service quality of Microfinance Institutions in Iran (Case Study: Shahed Microfinance Institution)

Eslam Karimi; Mojtaba Abbasi Ghadi

Volume 7, Issue 1 , January 2023, , Pages 50-76

  One of the primary measures considered in the customer relationship management (CRM) of banks and financial institutions is assessing the service environment in various forms of needs assessment and satisfaction assessment. Customer satisfaction refers to the evaluation and judgment of customers regarding ...  Read More

A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies

Ayodele Omoyiola Fagbemi; Folake Feyisayo Olowokudejo

Volume 1, Issue 3 , July 2011, , Pages 161-170

  This study aimed at finding out if banks and insurance companies in Nigeria use CRM as a marketing strategy as well as whether these organizations have employed the same variables to achieve Customer Relationship Management. Relevant literature was reviewed and a model consisting of seventeen variables ...  Read More