Business and Marketing
Eslam Karimi; Mojtaba Abbasi Ghadi
Volume 7, Issue 1 , January 2023, , Pages 50-76
Abstract
One of the primary measures considered in the customer relationship management (CRM) of banks and financial institutions is assessing the service environment in various forms of needs assessment and satisfaction assessment. Customer satisfaction refers to the evaluation and judgment of customers regarding ...
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One of the primary measures considered in the customer relationship management (CRM) of banks and financial institutions is assessing the service environment in various forms of needs assessment and satisfaction assessment. Customer satisfaction refers to the evaluation and judgment of customers regarding the perceived quality of the service provided according to their expectations. Countries have designed and implemented various indicators to measure customer satisfaction, known as the national index. Each of these customer satisfaction indicators has strengths and weaknesses. In this research, we used Iran's national customer satisfaction index as a composite index of existing indices. We evaluated it in Shahed Shahed Financial Institution. On the one hand seek to confirm and apply the combined customer satisfaction index in organizations and financial institutions. On the other hand, For the first time, this combined index is used to measure the satisfaction of customers of Shahed Microfinance institution. This research study is helpful for managers of microfinance institutions by providing practical recommendations.
S. VijayAnand; M. Selvaraj
Volume 5, Issue 3 , July 2015, , Pages 189-206
Abstract
The position of financial organization would be increasingly decisive in the next decade in view of the frightening competition. With the increasing number of businesses and growing competitions today, each organization wants to be the customer’s first choice and try to satisfy them for getting ...
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The position of financial organization would be increasingly decisive in the next decade in view of the frightening competition. With the increasing number of businesses and growing competitions today, each organization wants to be the customer’s first choice and try to satisfy them for getting loyalty for their future endurance in the market. However, it is open to ask whether the organizations are satisfying their customers through quality in their service and this is the crucial hitch for every organization in today’s context. In view of this, the author conducted an empirical study to investigate the role of service quality in customer perception. For this purpose, they have considered India’s Post Office Savings banking sector, a primeval fiscal sector and interviewed 106 customers through a self-administered questionnaire by convenience sampling method. Empirical results acquired through application of tools like Factor analysis, Weighing score method, and Chi-Square test and it revealed that all the SERVQUAL factors are resulted with negative value, which indicated that the sector still not meet the expectation of the customers along with the minimum gap in Competence dimension and huge service quality gap in Tangibility factor. In addition, there is no significant association found between the demographic variables taken up for consideration. Standard deviation scores also showed that there is moderate deviation existing between customer perception and expectation concerning service quality.
B. Srinivasa RaO; T. Sreenivas; U. Srinivasa Rao
Volume 3, Issue 1 , January 2013, , Pages 1-12
Abstract
Patient satisfaction is one of the sensitive indicators in determining the effectiveness of service rendered in hospitals. The study focus on comparing the health care services of two cardiology based corporate hospitals in Hyderabad, Andhra Pradesh, India. The data for the study was collected ...
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Patient satisfaction is one of the sensitive indicators in determining the effectiveness of service rendered in hospitals. The study focus on comparing the health care services of two cardiology based corporate hospitals in Hyderabad, Andhra Pradesh, India. The data for the study was collected through a questionnaire consisting of two sections. An attempt has been made to elicit the information on socio-economic background such as age, sex, education, nativity, profession, income of the patients to assess the background of the patient. The satisfaction levels of the patients like admission process, comfort facet, information on food facilities, level of care taken by the concerned, working of business office and discharge procedures are measured. The instrument is tested for its reliability and validity. The collected data is analyzed by applying descriptive and inferential statistical techniques such as means, standard deviations and ANOVA-one way tests for testing the hypothesis that the perceptions of patients are indistinguishable with respect to the performance indicators. It is concluded that the perceptions of the patients on the performance in two hospitals are not significantly varying.
S. F. Amiri Aghdaie; F. Faghani
Volume 2, Issue 4 , October 2012, , Pages 351-361
Abstract
This research aimed at applying SERVQUAl model to examine the relationship between mobile banking services and customer satisfaction. While the previous researchers had already examined the effect of qualities services on banking customer satisfaction, no previous study was done on mobile ...
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This research aimed at applying SERVQUAl model to examine the relationship between mobile banking services and customer satisfaction. While the previous researchers had already examined the effect of qualities services on banking customer satisfaction, no previous study was done on mobile banking. Thus, the current paper attempted to fill the gap in the literature by applying SERVQUAL model to study the quality of the mobile banking services rendered by the banks in Iran. The researcher has used the customer satisfaction as the dependent variable and the five dimensions of service quality; namely, tangibles, reliability, responsiveness, assurance and empathy, as the independent variables.Results showed that the four variables tangible (0.204), reliability (0.342), responsiveness (0.282), and empathy (0.345) would correlate with satisfaction significantly. However, the assurance factor would have no relationship with CS.The ANOVA test showed thatthere was a significant correlation between mobile banking services and customer satisfaction.