Effects of the Use of ICT on Pharmaceutical Product Marketing in Nigeria

H. Olubunmi Aderemi; I. Ayodele Ojediran; S. Akinade Adegbite; O. Olufunke Olasanmi

Volume 5, Issue 4 , October 2015, , Pages 315-327

  This paper discussed the application of Information and Communication Technology (ICT) in pharmaceutical product marketing in Nigeria. Data for the study was obtained from 76 pharmaceutical firms in southwest Nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing ...  Read More