Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran

Hamidreza Saeednia; Ali Dastjerdi; Ali Jafari Sohi

Volume 2, Issue 1 , January 2012, , Pages 13-22

  The purpose of this study was to explore the impacts of: knowledge management, Senior Managers, staff, technology, consensus, service customization, and integration, as the factors effecting Customer Relationship Management (CRM) implementation in Parsian International Hotels. In this study the population ...  Read More