The Role of Psychological Traits in Market Mavensim Using Big Five Model

Hossein Vazifehdoost; Mahsa Akbari; Parvaneh Charsted

Volume 2, Issue 3 , July 2012, , Pages 243-252

  Personality research has approached a salient consensus step due to widespread use of individual differences, converging on five big model factors with marketing concept. This paper clarifies a market mavenism psychology concept and relates market mavens with big five factor model. Market Mavens ...  Read More