Interactive Communication Channels and Their Appropriateness for the FMCG Business

Aasim Munir Dad

Volume 2, Issue 3 , July 2012, , Pages 253-269

  Purpose: The aim and objective of this report is to identify the benefits of interactive communication channels and to advice the FMCG business on how these new methods are better than the conventional methods. Design/ Methodology/Approach:  In this research article facts about advertisement and ...  Read More