Impact of Customer Service Practices on Customer Satisfaction and Retention

M. Kwamega; E. Brako Ntiamoah; P. Oforiwaa Egyiri; D. Fiaklou

Volume 5, Issue 1 , January 2015, , Pages 43-52

  In any business to customer (B2C) or business to business (B2B) type of environment, a customer is the ultimate goal and objective. More often than not, it can be quite an issue. This perhaps due to the fact that organizations sometimes do not really understand of what actually goes on in a ...  Read More