A Comparison of the Customer Relationship Management Strategies of Nigerian Banks and Insurance Companies

Ayodele Omoyiola Fagbemi; Folake Feyisayo Olowokudejo

Volume 1, Issue 3 , July 2011, , Pages 161-170

  This study aimed at finding out if banks and insurance companies in Nigeria use CRM as a marketing strategy as well as whether these organizations have employed the same variables to achieve Customer Relationship Management. Relevant literature was reviewed and a model consisting of seventeen variables ...  Read More