Towards Consumer Ethnocentrism and Animosity in Indonesia

Bayu Sutikno; Julian Ming-Sung Cheng

Volume 1, Issue 1 , January 2011, , Pages 15-18

  This current study aimed at investigating the effects of gender (male versus female) and age (younger versus older) on consumer ethnocentrism and animosity in Indonesia in regard to eight opposed countries. Based on the ANOVA test, the findings showed that female and young consumers have a higher political ...  Read More