Factors Affecting Mobile Handset (MH) Buying Decision: An Empirical Study

M. Aftab Uddin; H. Xu; M. Tahlil Azim

Volume 5, Issue 3 , July 2015, , Pages 225-236

  Mobile technology is getting changed very fast in commensurate with other technological hyper changes. Buyers’ expectation from a new cellular phone is also changing over time. Producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, ...  Read More