Promoting Corporate Image: A Reflection on Green Supply Chain Management Approach

H. Shekari; A. Rajabzadeh Ghatari

Volume 3, Issue 4 , October 2013, , Pages 311-324

  Corporate image is an important organizational resource that enables to create, strengthen and sustain competitive advantage. Different antecedents have been identified for corporate image in the literature including quality of products and services, consumer consideration or distribution system. Green ...  Read More