The Intervention of Organizational Characteristics in the Relationship between CRM and Organizational Performance in the Nigerian Insurance Industry

F. F. Olowokudejo; M. A. Obalola; S. A. Aduloju

Volume 3, Issue 1 , January 2013, , Pages 21-30

  The main objective of this study is to find out if organizational characteristics intervene in the relationship between CRM and organizational performance in the Nigerian insurance industry. Relevant literature was reviewed and a model consisting of fourteen variables was conceptualized and tested by ...  Read More