Satisfaction towards Customer Loyalty in Auto-Mobile Industry of Pakistan

A. U. Haq

Volume 2, Issue 4 , October 2012, , Pages 363-371

  This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type ...  Read More