Business Administration and Entrepreneurship
TIMOTIUS FCW SUTRISNO; Teofilus Teofilus; christina whidya utami
Articles in Press, Accepted Manuscript, Available Online from 31 August 2023
Abstract
This research examines whether entrepreneurship education can optimally cause entrepreneurial intentions, especially in Indonesia and Malaysia. One of the main problems in entrepreneurship education is the relationship between entrepreneurship education and entrepreneurship goals. However, efforts have ...
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This research examines whether entrepreneurship education can optimally cause entrepreneurial intentions, especially in Indonesia and Malaysia. One of the main problems in entrepreneurship education is the relationship between entrepreneurship education and entrepreneurship goals. However, efforts have been made to include entrepreneurship education in formal school systems. In developing countries, the value of research on entrepreneurship education is becoming increasingly prominent. To what extent entrepreneurship education impacts entrepreneurial tendencies in these countries is still being determined. This research was conducted using a meta-analysis, with the determination of criteria, where this study will take articles from journals in the Scopus database with keywords used (1) Entrepreneurial Education, (2) Entrepreneurial Intention, (3) Higher Education, (4) Tertiary Education, (5) Developed Country, and (6) Asia. This research shows that entrepreneurship education can optimally strengthen the entrepreneurial ecosystem and encourage entrepreneurial intentions. Through quality entrepreneurship education programs, individuals can engage in various activities such as training, mentoring, and access to relevant resources
Business and Marketing
Prashant Bari; Sandip Solanki
Articles in Press, Accepted Manuscript, Available Online from 07 September 2023
Abstract
This research paper aims to comprehensively understand the shift brought about by ChatGPT, an advanced generative AI platform, and its effects on traditional online purchase determinants. Through the integration of a systematic literature review of 304 research articles on online purchase intentions, ...
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This research paper aims to comprehensively understand the shift brought about by ChatGPT, an advanced generative AI platform, and its effects on traditional online purchase determinants. Through the integration of a systematic literature review of 304 research articles on online purchase intentions, theories, and constructs, along with an examination of ChatGPT's disruptive capabilities, this study provides valuable insights into the transformative potential of AI in the marketing domain. The literature review process follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach, employing a top-down methodology. The findings reveal the dominance of TAM and UTAUT as theories in traditional online purchase determinants, while also identifying key determinants such as privacy concerns, rising purchase power parity, and online incentives. These determinants are further categorized based on geographical variations and standard of living, drawing insights from studies conducted across different regions. By exploring the disruptions caused by ChatGPT, this study bridges the gap in understanding the impact of AI technologies on traditional online purchase determinants. The insights gained from this research will assist marketers in effectively adapting their strategies to leverage ChatGPT's capabilities, taking into account factors such as personalization, privacy, data security, and ethical AI use. Moreover, there is a need to align existing studies such as TAM and UTAUT with recent constructs like ChatGPT, highlighting the importance of integrating new technological advancements into established models.
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